The Best Email Marketing Strategy
Personalize your messages. When we say personalized email marketing, we don't mean that you send an individual email to every single subscriber. Segment your subscribers, Send mobile friendly emails, Test copy, design and buttons, Automate email campaigns when possible.
Welcome emails. Also known as introductory emails, welcome emails simply introduce yourself and your business to potential customers
- Any email marketing strategy requires the right tools to help you create, send, track, and measure your marketing emails and campaigns.
- For instance, an automation tool helps you send marketing emails at strategic times, including those triggered based on a user’s web activity.
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Your target audience is the set of people who would make ideal customers.
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You should also think about your target audience’s habits, personal traits, and attitudes. For example, what are their hobbies? What do they value in life? What are their shopping behaviors?
Marketing Strategy
You have your tools. You figured out your target audience and personas. You built up your email list. Now, it’s time to determine your goals for your email campaigns.
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Tracking & Reporting
Email tracking is the process of tracking sent emails and using that data to inform business decisions. Most email tracking tools capture data
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Template Design
Use preheader text.
Use minimal body copy.
Use a clear and easy to click CTA button.
Increase the font size of body copy compared to the desktop layout.
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Marketing Campaigns
An email campaign is a series of marketing efforts that are sent via email to multiple people at once
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